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Painted by humans, written by humans, produced by humans, NOT by Artificial Intelligence (AI) are labels that timidly emerge in the world today. Texts, musical and audiovisual production, architectural designs, paintings, computer code, and in general, creative and inventive human endeavors are seeking ways to survive. Thus, businesses such as the startup By Humans are emerging, taking advantage of new regulations

Humanity is undergoing multiple technological disruptions, the green transition, and complex macroeconomic conditions. The labor market is rapidly processing this new reality with an explosive increase in those who want to establish their own conditions about what to do, when, and where - catapulting multi-employment and small entrepreneurship worldwide - while the skills required by companies have already changed by 22%